About Us

Our journey began in 1952, when P. Varadharaja Chettiyar, a visionary and master of handloom weaving, sowed the seeds of what would grow into a proud tradition of saree craftsmanship. With dedication, skill, and a deep respect for India’s rich textile heritage, he transformed a simple handloom unit into a trusted name that continues to drape generations in elegance.

In those early days, every saree was painstakingly woven by hand, carrying with it the warmth of the loom and the soul of the weaver. P. Varadharaja Chettiyar’s passion for quality, authenticity, and artistry became the guiding light for our family and our craftsmen. He believed that a saree is not just a garment — it is a symbol of culture, tradition, and timeless grace.

Today, as the third generation, we proudly carry forward his vision. We combine the age-old techniques of handloom weaving with modern designs and contemporary aesthetics to meet the changing tastes of our customers, while never compromising on the heritage we stand for.

Our skilled artisans, many of whom have been with us for decades, are the heartbeat of our work. Their craft keeps alive the same standards of excellence that P. Varadharaja Chettiyar insisted upon all those years ago. Each saree that leaves our looms is a testament to the values he instilled — quality, integrity, and a commitment to keeping the art of handloom weaving alive for future generations.

As we look to the future, we remain rooted in our founder’s ideals. We aim not only to create beautiful sarees but to continue weaving stories of tradition, pride, and trust that our customers cherish and pass on as heirlooms.

With every thread, we honor P. Varadharaja Chettiyar’s legacy — a legacy that lives on in every drape.